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Suzanne Diamond

Suzanne Diamond founded the diamond group, ltd. in 1996 after 15 years of agency, product management and research experience with consumer and financial services.


the diamond group, ltd. has extensive experience working with the leading entertainment, media, healthcare, digital, technology and financial companies. Through focus groups, in-depth interviews, ethnography, observational research, and user experience research, the diamond group, ltd. has provided insight for the AARP, ABC Television Networks, American Express. Citibank, Chobani, Comcast, Covance, FOX Broadcasting Company, Highmark Blue Cross, Lippincott, NBC-Universal, the New York Times, and the Options Industry Council.


the diamond group, ltd. provides expertise in brand research, concept development and innovation, journey mapping, consumer behavior, decision making processes, design research, ethnography, ideation, needs assessment, market strategy, and user experience. 


A graduate of the Wharton School of Business, Ms. Diamond has an extensive background understanding consumer behavior, disruptive innovation, and the marketing of intangibles and services.  She has been featured on CNBC moderating group discussions and providing analysis on leading brands.  She continues to create new research techniques to probe audience and customer attitudes, lifestyle, motivations, and decision making processes.  Ms. Diamond also brings a thorough understanding of quantitative research and database analysis to her qualitative studies.  Because of this, she is able to work with clients beyond the scope of a project, to assist with strategy development, and to ensure that recommendations are actionable and practical.


Ms. Diamond’s career spans consumer and copy research experience at Young & Rubicam, product management and research at the New Jersey State Lottery, sales of demographic and target marketing systems for National Decision Systems, listing Canadian firms on the American Stock Exchange, and all aspects of equity and options marketing to investors, brokers, and trading firms nationwide for the Philadelphia Stock Exchange.  Ms. Diamond left the PHLX to begin The Diamond Group in 1996.  Ms. Diamond, a Lecturer in Marketing at the Wharton School from 2004 through 2011, has been published in, “The Psychology of Fashion:  From Conception to Consumption”.  She also wrote and helped produce the videotape, “How to Optimize Your Stock Portfolio with Options”.  Ms. Diamond was a Board member of Bread Upon the Water and The Career Wardrobe.  Today, she mentors students and works with a number of charities, nonprofit organizations and social services throughout the Philadelphia area.

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