the diamond group, ltd. has been a leader in qualitative research for over 10 years, developing innovative approaches to generate actionable insights for clients in entertainment, media, internet, financial services, and technology.

Qualitative research services include one-on-one in-depth interviews, focus groups, observational research featuring in-home interviews, ethnographies, intercepts, shop-alongs and usability studies. We pride ourselves on innovative research design, expertise in projective techniques, superior interviewing skills and excellence in analysis.

To learn more about the various qualitative research techniques and examples of how the diamond group, ltd. has worked with our clients, click on the approaches listed below.